Cars

2017 Chevrolet Malibu: Real People Sentiments Are Apparently Useless

By  | 

For years already, GM has been relying on the “Real People, Not Actors” marketing technique to promote their vehicles. The aim here is to convince the masses that their products are on-par, if not better than the competition.

But what GM didn’t realize is that the vast majority don’t see much truth in the use of real people. Many that have viewed the latest Malibu commercials have openly admitted to cringing at the adverts. We plead guilty to cringing as well.

So today, the July sales report for GM’s Chevrolet Malibu has surfaced online and it got us interested to see on what sort of effect those “Real People” have on sales of the midsized sedan. The answer to this is misery.

July saw GM moving only 10,549 Malibu which makes it the second worst sales month this year. The numbers continued its downward trend that started in June this year and it doesn’t help knowing that the year-to-year percentage has also dropped by a big margin.

The killing blow is with rival Ford Fusion which still managed to move more units despite recording a larger drop in numbers from July of last year. Is it high time for GM to change their marketing strategy?

1 Comment

  1. malibuclub.info

    August 13, 2017 at 8:21 pm

    Hi there to all, for the reason that I am truly eager of reading this weblog’s post to
    be updated daily. It consists of pleasant stuff.