Cars

Chevrolet Corvette: Sudden Stop-Sale Aimed At Removing Discounts?

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The Chevrolet Corvette is one of the most loved nameplates in the automotive world and this is due to its insane performance as well as low pricing point. Today most Corvettes can be purchased with a discount and some discounts can go as high as $20,000.

So when GM suddenly announced on a stop-sale order for the Corvette until December this year, we can’t help but to assume that the carmaker is attempting to restore the pricing structure of their cars.

Think about it. GM will not be able to make big margin profits when the discounts are in place and this is diluting Corvette’s value. The discounts were in place to move the Corvettes that are catching dust at the dealer lots. Now that a respectable number of Corvettes have been cleared of the inventory, it is only right for GM to issue the stop-sale order.

Doing so will put a limit on the number of Corvettes at the dealers thus raising the value of the car. GM may not admit it but this commonly practiced strategy is something we are used to already.