Chevy Bolt Hits Panic Button Over Nissan Leaf & Model 3
Given that there aren’t any equivalent alternatives available at the moment, on top of the fact that it has only rolled out to seven states, it would make sense for dealerships to attach significant markups to the Chevrolet Bolt.
But that’s not entirely true, according to Automotive News. There appears to be a noticeable disparity in pricing for the Bolt between dealerships, even for those that are only several miles apart.
While some dealers have predictably hiked up the 238-mile EV’s pricing, some have opted to offer discounts of up to $3,000 instead. Combined with the $7,500 federal tax incentive on top of another $2,500 rebate in California, buyers could actually purchase a Bolt for less than $25,000.
It should be noted that apart from federal and state level incentives, the costs of additional discounts are shouldered by the dealers themselves. So why are they willing to compromise their bottom line?
The answer is simple, but not quite. It’s because dealerships are competing against one another to sell the same vehicle; and they’re all eager to clear out their stock ASAP while they can, before the arrival of the next-gen Nissan Leaf and Tesla Model 3.
The new Leaf may turn up the heat on the Bolt, but the real threat comes from Tesla’s first sub-$40k vehicle. Sure, we may be hearing about how this or that person canceled his or her Model 3 reservation for the sake of the Bolt, but the fact remains that there are about half a million folks still eagerly waiting on its arrival at the end of this year.
GM may not seem too concerned about the looming threat of the Model 3, but it’s pretty clear that its dealers are. Otherwise they wouldn’t be racing with one another to sell as many Bolts as possible at the expense of higher margins