Ford Edge Casted Into The Shadows Of Japan

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Since it made its debut in 2015, the second generation Ford Edge has managed to remain consistent on the sales front but the numbers are still nowhere near the level of Japanese crossovers.

This year, things went from bad to worse for the Edge as the vehicle from Ford experienced a slide in sales. August, last month, saw the numbers dip by almost 10% from August of last year and this puts the Edge further behind its Japanese rivals.

The crossover segment may be the most popular scene right now but all the glory is being shared among the Toyota RAV4, Nissan Rogue and the Honda CR-V. The Edge is in the shadows of these Japanese vehicles, even if it boasts high ratings from major reviewers.

If the decline is to continue in the future to come, we may see the trend forcing Ford’s hand to give the Edge a refresh. What do you think could be the problem for the Edge?

1 Comment

  1. Scott Orrell

    September 13, 2017 at 3:35 pm

    This is my second Edge. I loved my 2007 model, and my 2017 is miles above that. Those three Japanese crossovers seem dull by comparison.