Ford Mustang: How To Steal From Porsche 911 & Audi TT
The secret to getting attention is to be completely different from the crowd. Ford is aware of this and it explains why the Mustang is doing very well in Europe.
Sure, on the performance front, the Mustang may be behind some of its European rivals but because the pony car is different, it is able to acquire greater success. So, how is the Mustang unique when compared to the iconic Porsche 911 or Audi TT?
For starters, the Mustang is more affordable to own than its European rivals and this makes it more attractive to the consumers. Also, unlike the European sports coupes, the Mustang is made to be brash, large and loud.
The likes of the Porsche 911 and Audi TT are elegant, sleek, sharp-looking and also smooth performers. The Mustang managed to be different by offering something more barbaric or vicious.
There’s no need to change the Mustang’s recipe for Europe as the car’s sales achievement has proved that the theory above works. Many are satisfied with the Mustang despite the car only having 313hp from the 2.3L EcoBoost engine it runs on.