How Ford Bronco Can Reduce Jeep Wrangler’s Valuation

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The Jeep Wrangler may be the most popular 4×4 SUV around but this does not mean that the vehicle is perfect. Despite having a really good off-road performance, prices of the Jeep Wrangler are sky high and this got a section of the consumers wondering why.

Well, the answer to this is simple. The Wrangler has no direct competition and demand for a 4×4 SUV is really high. It wasn’t like this back in the mid-90s when there is the Ford Bronco that made it hard for the Wrangler.

But in the near future, the landscape will change as Ford is bringing back the Bronco. The official details are not out yet so if you are to refer to the rumors, you will see that the Bronco will be priced around the $25,000 mark. However, prices for the vehicle will be kept under $40,000.

This is great news because prices of the Wrangler can go beyond the $50,000 mark. If the Bronco is there to regulate the pricing, Jeep may be forced to reduce their valuation on the vehicle to remain competitive in the market.