Hyundai Santa Cruz vs Honda Ridgeline: What Hyundai Needs To Win?

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Pickup truck is a gold mine of a segment as it continues to ratchet up big volume sales as compared to other segments. This is proven yet again today as American carmakers saw sales going on a decline in 2017 but the losses are cushioned by strong pickup truck sales performance.

As such, it comes to no surprise that more carmakers are considering the development of pickup trucks and among them is Hyundai. The South Korean carmaker has officially confirmed on the development of the Santa Cruz, which looks to be a crossover-based pickup truck.

Personally, we see the Santa Cruz as a competitor for the Honda Ridgeline rather than the rugged pickups like the Ford Ranger, Toyota Tacoma and also the Chevrolet Silverado. The Ridgeline is based on the Honda Pilot hence it can be described as a car-based pickup truck.

The unfortunate thing for the Ridgeline is that the vehicle is lacking on several fronts and this has resulted in underwhelming sales. If Hyundai want the Santa Cruz to succeed, it will need to study the flaws on the Ridgeline.

The goal here is for the Santa Cruz to offer a much lower MSRP with exemplary towing capacity. Also, the transfer case needs to have a low range. Last but not least, the Santa Cruz will need a car-like fuel economy figures or else there would be no meaning to being a car-based pickup truck.

These are the setbacks which we feel is holding the Ridgeline from becoming an urban pickup truck success. What do you think?