Volvo Belongs In The Same Room With Volkswagen, Renault

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What is there not to like about Volvo? Recent years have witnessed the vehicles from Volvo growing to become more luxurious than ever. Think about it. Where else can you get an XC60 with gas suspension and massage seats without paying a huge dime for it?

While not necessarily happening in the US, Volvos in Asia and South America are priced like the Audi, Mercedes-Benz and BMW hence leaving the masses thinking that the brand has successfully achieved its dream of becoming a Tier 1 luxury company.

Well, according to Volvo’s investors, that is not the case at all. The investors told Forbes earlier today that Volvo is in the same league with Volkswagen and Renault – even when its products are slightly more premium in nature.

Volvo, as a whole, is still far from being on-par with BMW, Audi and Mercedes-Benz but this is not to say that they can’t achieve that one day.