Figures Show How Samsung Galaxy S6, Galaxy S7 Sales Disappoint
Even though the Samsung Galaxy S6 and S7 are still going strong in terms of popularity, they haven’t exactly been Samsung’s bread and butter. In fact, a report from Korea’s The Investor reveals that Samsung’s recent flagships now account for less than 30 percent of its sales.
Specifically, the latest Galaxy S and Note phones make up only 29 percent of Samsung’s mobile operations sales in the first quarter of this year. Besides the Galaxy S6 and S7 as well as their variants, this also includes the Galaxy Note 5 and Note 7.
The company’s top-of-the-line smartphones peaked at 75 percent in 2013 when the Galaxy S4 was in full force. Sadly, it hasn’t stopped going downhill from then onward as Samsung continued to rely more and more on its budget and mid-range phones to strengthen its foothold in the global market.
The decreasing influence of its flagships is reflected in the phone maker’s average sales prices. Whereas Apple has pushed its average up to $645 last year, Samsung dropped by nearly 20 percent from 2015 to $232 in 2016. This could explain why there are going to be three size options for the upcoming Galaxy S8.