Google Wants Nexus 6 To Die – But It Won’t

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Fans of the Google Nexus series are often die-hard fans. Unless they’ve had a terrible experience with their device, they would most likely remain with the Nexus brand when they upgrade to newer models. For these folks, the dead-end is either the Nexus 6 or 6P, though the former tends to inspire more loyalty.

That’s because they’ve gotten used to having a device with a 6.0-inch Quad HD display accompanied by really loud front-facing speakers. The Nexus 6P doesn’t offer that, and neither does any Android or Apple device out there – especially not the Google Pixel or Pixel XL.

So rather than upgrade to anything else, Nexus 6 users just stay where they are, which of course wouldn’t work in Google’s favor. In its pursuit of being more like Apple, the company needs its Nexus users to buy the Pixel and Pixel XL.

But as long as they don’t budge from their current phones, Google loses them as buyers for its new devices. And looking at how the Nexus 6 has aged since 2014, it doesn’t look like users of the old flagship would have a reason to upgrade.

The phone’s design remains as attractive as ever and a simple stroll through Reddit would show that for users, it still runs fast and has in fact gotten a lot better with Android 7.1.1. If Google wants to convince Nexus 6 owners to move on, it would not only have to offer a comparable device but also not charge a few hundred bucks more for it.