Chevrolet Colorado Bison Gets Literal With Its Grille!

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What you’re looking at above is an official photo of the all-new Chevrolet Colorado ZR2 Bison and the first thing you’ll notice is the exclusive grille that features a flow-through “Chevrolet” lettering.

Such a feature isn’t new in the pickup truck scene as Ford has utilized the same branding-on-grille technique with their vehicles and so have Dodge RAM. The only difference here is that the styling does not look too good on Chevrolet – at least in our eyes of course.

The way we see it, the name Chevrolet is too long and squeezing it on the grille of the Colorado Bison takes away the styling’s boldness. It’s not like Ford or RAM where the names are short and they are enlarged to give off an overpowering feel.

As for the rest of the Colorado Bison, the vehicle shares the same setup with the Colorado ZR2 aside from some exclusive design features like the aforementioned grille and an improved handling setup. Prices for the Colorado Bison starts at $43,495.